Welcome to CLOA

The Chief Cultural & Leisure Officers Association (cCLOA) represents senior strategic leaders managing public sector cultural, tourism and sport services. It works closely with central government and key national organisations to influence the development of national policies and to lobby for positive change in the cultural and leisure sectors. It is also a founder and leading member of the National Culture Forum.

cCLOA Memberships are open to all strategic leaders working directly in the public sector environment, and those who hold direct cross-sector managerial responsibility for a range of cultural, tourism and sport services.

The Association is not only important in its own right, but acts as the hub for many of the influential professional organisations working in the leisure and cultural industry. It provides a unique vehicle for cross-fertilisation of ideas towards common goals and plays an important part in delivering a key agenda – a more equal and just society, providing its citizens with high quality opportunities for cultural and leisure that contribute significantly to quality of life.


  • Archives and local government [read]
  • Response to Ambition for Public Libraries in England 2016-2021 [read]
  • Pitch Grading Framework will raise playing surface standards ‘from the Ground Up’ [read]
  • Everyone an artist, everyone a scientist, culture at the heart of every community [read]

Latest from Twitter

RT @AllianceLeisure: Some great discussions taking place to shape the future of leisure. Proud to be involved #LGACTS @LGAculturesport @cCLabout 3 days ago

#lgacts well done @LGAculturesport Buzzing from line up of inspirational speakers and examples of making things ha… https://t.co/rYkv1gNNeN about 3 days ago

#lgacts compelling testimony on the impact of @DameKellysTrust - find out more https://t.co/HFQkHbTqlF about 3 days ago

RT @LGAculturesport: Emma Atkins of @DameKellysTrust talking about working together. The Trust measures everything to show impact. #lgacts about 3 days ago

#lgacts Dame Kelly @DameKellysTrust sharing her story with delegates and talking about how athletes can engage with… https://t.co/Jg3qtmxiFv about 3 days ago

#lgacts Mike Jackson @NorthSomersetC advises L.A leaders to "be strategic on the fly" in terms of risk-taking then build on the momentum about 3 days ago

#lgacts Dismaland @NorthSomersetC has acted as a catalyst for community led cultural activity, inward investment and increased civic pride about 3 days ago

#lgacts opportunity & bravery in seizing it @NorthSomersetC has resulted in international profile, economic boost and confidence for Weston about 3 days ago

#lgacts Mike Jackson @NorthSomersetC on the power of Dismaland (arts initiative) in repositioning Weston-super-mare as "super cool" about 3 days ago

#lgacts Adam Baker engaging in commissioning requires commitment to building relationships, often with non-traditional partners about 3 days ago