Welcome to CLOA

The Chief Cultural & Leisure Officers Association (cCLOA) exclusively represents senior strategic leaders managing public sector cultural, tourism and sport services. It works closely with central government and key national organisations to influence the development of national policies and to lobby for positive change in the cultural and leisure sectors. It is also a founder and leading member of the National Culture Forum.

cCLOA Memberships are open to all strategic leaders working directly in the public sector environment, and those who hold direct cross-sector managerial responsibility for a range of cultural, tourism and sport services.

The Association is not only important in its own right, but acts as the hub for many of the influential professional organisations working in the leisure and cultural industry. It provides a unique vehicle for cross-fertilisation of ideas towards common goals and plays an important part in delivering a key agenda – a more equal and just society, providing its citizens with high quality opportunities for cultural and leisure that contribute significantly to quality of life.


  • Response to Ambition for Public Libraries in England 2016-2021 [read]
  • Pitch Grading Framework will raise playing surface standards ‘from the Ground Up’ [read]
  • Everyone an artist, everyone a scientist, culture at the heart of every community [read]
  • New Cultural Strategy [read]

Latest from Twitter

@cCLOAssociation ‘Placemaking’ event taking place in Telford on 28/6 kindly hosted by @_ukactive Non-members welcome https://t.co/0K50sL5c2u about 19 hours ago

@SportsMemNet talking about tackling dementia, depression & loneliness in elderly at our event on 28/6 https://t.co/0K50sL5c2u Come along! about 1 days ago

@johnkampfner @Creative_Fed speaking about the creative industries role in placemaking @cCLOAssociation Members Mtg https://t.co/0K50sL5c2u about 2 days ago

@PaulBakerXn @xnleisure will be taking part in the sponsors platform at our event on 28/6 https://t.co/0K50sL5c2u Why not join us? about 2 days ago

RT @Sport_England: Our new suite of animated films examine each of the youth personas. Watch the lot at https://t.co/9rWPr4gPaU. https://t.… about 2 days ago

Looking forward to welcoming @AllianceLeisure @paulcluett to our @cCLOAssociation event on 28/6 – why not join us? https://t.co/0K50sL5c2u about 3 days ago

Hear @mikediaper talking about the new @Sport_England strategy @cCLOAssociation event on 28/6 https://t.co/0K50sL5c2u non-members welcome! about 3 days ago

RT @AllianceLeisure: Learn what our development team do in just 30 seconds... #TransformingLeisure https://t.co/7r53Hs2IwQ about 0 week ago

Still time to register to attend @cCLOAssociation Members Mtg https://t.co/0K50sL5c2u https://t.co/guuI5BlUsu about 1 week ago

cCLOA members don’t forget to vote in the Vice-Chair election. If you can’t come to the AGM send your ballot paper to election@cloa.org.uk about 1 week ago