Welcome to CLOA

The Chief Cultural & Leisure Officers Association (cCLOA) represents senior strategic leaders managing public sector cultural, tourism and sport services. It works closely with central government and key national organisations to influence the development of national policies and to lobby for positive change in the cultural and leisure sectors. It is also a founder and leading member of the National Culture Forum.

cCLOA Memberships are open to all strategic leaders working directly in the public sector environment, and those who hold direct cross-sector managerial responsibility for a range of cultural, tourism and sport services.

The Association is not only important in its own right, but acts as the hub for many of the influential professional organisations working in the leisure and cultural industry. It provides a unique vehicle for cross-fertilisation of ideas towards common goals and plays an important part in delivering a key agenda – a more equal and just society, providing its citizens with high quality opportunities for cultural and leisure that contribute significantly to quality of life.


  • Archives and local government [read]
  • Response to Ambition for Public Libraries in England 2016-2021 [read]
  • Pitch Grading Framework will raise playing surface standards ‘from the Ground Up’ [read]
  • Everyone an artist, everyone a scientist, culture at the heart of every community [read]

Latest from Twitter

@cCLOAssociation Chair Mark Allman is looking forward to sharing the stage with @AndyJReed_OBE & @wardsteve @SportaUK AGM tomorrow. about 1 week ago

We’re seeking cCLOA members to join the Executive Committee and play a leading role in the Association's work - call 01473345385 for a chat. about 1 week ago

Visit to @britishlibrary to plan cCLOA AGM on 29 June; its a superb venue - don't forget to book your place… https://t.co/JtmZAsHXjO about 1 week ago

Lots of great discussion on quality assurance, regulation, placemaking, authenticity, visitor demographics @WestminBriefing #Tourismculture about 3 weeks ago

@PeterDRobinson on authenticity & experience as holy grail of tourism and disruptive influences of AirB&B and TripAdvisor #Tourismculture about 3 weeks ago

@PeterDRobinson on challenges for tourism post Brexit, inbound tourism will flourish but with loss of EU funding, rural tourism may struggle about 3 weeks ago

@PeterDRobinson talking about the Tourism Action Plan, which outlines how the government will support the industry… https://t.co/MQn3Wyea7D about 3 weeks ago

@LGAculturesport Cllr Abbott 'Rewiring Licensing' will help simplify regulation for the benefit of small tourism businesses #Tourismculture about 3 weeks ago

Councils can make significant contribution towards creating a brand, drawing on heritage traditions and being opportunistic #Tourismculture about 3 weeks ago

Tourism is worth 121billion to the UK economy and is growing at double the rate of other industries #Tourismculture about 3 weeks ago